©

baffetti:


The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming.
It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool.
The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change.
The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool.When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.

baffetti:

The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming.

It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool.

The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change.

The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool.
When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.

(via thecoastalcatwalk)



29,204 notes
  1. verndamonkey reblogged this from senorsmartass
  2. alexandrababiee reblogged this from senorsmartass
  3. senorsmartass reblogged this from elafant
  4. thesadnessmachine reblogged this from jadesthrwall
  5. nikodeer reblogged this from divinecoastline
  6. retrowavess reblogged this from elafant
  7. kelly-wong reblogged this from eatthecactus
  8. eatthecactus reblogged this from b-lissfuladventures
  9. b-lissfuladventures reblogged this from turqoise-teens
  10. ariannagutierez reblogged this from elafant
  11. em-ily-always reblogged this from imflying-high
  12. eerie-abyss reblogged this from trendytraveler
  13. youngandwonderless reblogged this from timothy9587
  14. petaa-lupetaa reblogged this from pagge
  15. imperkisizing reblogged this from shinemorninglight
  16. sapphireblueworld reblogged this from sapphireblueworld
  17. aynakopandahead reblogged this from silent-heartbeats
  18. thatonesillylittlegirl reblogged this from silent-heartbeats
  19. shinemorninglight reblogged this from pagge
  20. silent-heartbeats reblogged this from dreamingskies
  21. dreamingskies reblogged this from p666tricia
  22. youdontholdmeanymoore reblogged this from jasminekgill
  23. weoutchiaa reblogged this from timothy9587
  24. adoreantonia reblogged this from timothy9587
  25. thugtendencies reblogged this from timothy9587
  26. tuscantoronto reblogged this from jasminekgill
  27. pagge reblogged this from timothy9587
  28. jasminekgill reblogged this from timothy9587
  29. timothy9587 reblogged this from thebombdigity
  30. thebombdigity reblogged this from sit-and-wonder
  31. michaelceraontoast reblogged this from h0locenee
  32. brynneblanch reblogged this from call-me-sugar-call-me-darling
  33. little-lady-lesbian reblogged this from ellosteph
  34. rncardenas reblogged this from ellosteph
  35. onesmallvoiceintheuniverse reblogged this from danieallover
  36. lezziesaurasrex reblogged this from ellosteph